“Golden Welcome” campaign
Non-commercial case
Built the campaign visual system from concept to launch
Connected business, design and delivery teams around one campaign system
Team
7 designers
My role
Campaign concept & art direction
Visual system ownership
Team leadership & delivery
Scope
Landing page
Campaign logo
Campaign icon system — 30+ assets
CRM & social campaign rollout
Multi-format rollout
My workflow
Aligned goals & campaign mechanics
with RMM, CRM and Product Managers
↓
Defined the creative direction
Concept, channel logic, visual system
↓
Built the delivery model
Scope, priorities, ownership, timelines
↓
Led a team of 7 designers
Planned scope, ownership & timelines
↓
Coordinated cross-functional delivery
CRM, Product, SMM
↓
Approved the full-channel rollout
All visuals
are AI-generated
with manual
post-processing
